Google Maps comes first
“Near me” searches show a map with three businesses before any website, so your Google Business Profile and reviews decide most local jobs.
SEO for trades
SEO for trades
When a pipe bursts or a fuse trips, people search “near me” and call one of the first businesses they see. We help trades be that business, month to month.
Pick your trade
SEO for your trade
Monthly UK searches for the most common local search in each trade (Ahrefs, November 2026).
SEO for plumbers“plumber near me”: 18,000 searches a month→SEO for electricians“electrician near me”: 28,000 searches a month→SEO for builders“builders near me”: 7,200 searches a month→
We work with other trades too, from roofers and landscapers to heating engineers and locksmiths. The method is the same.
Why trades are different
What decides who gets the job
Local trade searches work differently from most other searches.
Urgent jobs go to whoever answers
Emergency searches need tap-to-call, clear hours and often a small Google Ads campaign alongside SEO.
Each service is its own search
“Boiler repair”, “EICR certificate” and “loft conversion” have separate winners. Each needs its own page.
Trust is checked
Gas Safe, NICEIC or NAPIT, FMB or TrustMark, insurance and real photos all affect whether a visitor calls.
Reviews tip the balance
Between two similar firms on the map, the one with more recent, answered reviews usually gets the call.
Most searches are on phones
A fast mobile site with the phone number at the top turns a search into a call.
The basics
Five things every trade needs
Get these right before anything else; they are where we start with every trade client.
A complete Google Business Profile
The right categories, service area, hours and fresh photos of real jobs.
A page for every service and town
With prices “from” and proof you work there.
A steady flow of reviews
Asked for after every job and answered every time.
Consistent listings
Checkatrade, MyBuilder, Rated People, Yell, Bing Places and Apple Business Connect.
A fast mobile website
Tap-to-call at the top and a short quote form.
What the same method did for CarAdvance
1 → 84Google keywords in 8 weeks
92keywords ranking by November
26of them in Google’s top 3
8 weeksfrom launch to first results
CarAdvance (caradvance.hu), a car import business we built and optimised. Not a trade business, but the same foundations: a clear page for every service and a fast website. Ahrefs data, mid-September to early November 2026.
Prices
Plans for trades
Clear starting prices, agreed before we begin. Your written quote sets out the price, any setup fee and the minimum term.
Website
Starter: a professional site for a small business
From £99 a month, + VAT
- Up to 8 pages
- 1 blog post a month, written for you
- Mobile-friendly, with SEO basics built in
- Hosting, SSL, daily backups and security updates
- Unlimited small changes (fair use)
Local SEO
Win customers in your town and area
From £249 a month, + VAT+ £99 one-off setup
- Google Business Profile optimisation
- Local directory listings (Yell, Bing Places, Apple Maps)
- Website analysis and local keyword research
- Technical SEO essentials
- 4 blog posts a month, written for you
- Live rankings and visitors in your client area
Google Ads
Starter: calls for urgent jobs while SEO builds
From £145 a month, + VATAd budget up to £500 a month
- Campaign build and keyword research
- Ads written and tested for you
- Call and form conversion tracking
- A flat fee, never a percentage of your ad spend
- Monthly report in your client area
Local SEO and Google Ads have no minimum term: month to month with 31 days’ notice. Websites: first 3 months paid upfront, a 12-month first term, then monthly; the site belongs to SEORAPID until you buy it out. Combine two services and save 10% (three: 15%, four or more: 20%). See every plan and price
FAQ
Questions trades ask us
Something else on your mind? Email [email protected] and a specialist will reply, not a bot.
How long does SEO take for a trade business?
Technical fixes and a better Google Business Profile can show within weeks. Steady growth in rankings and calls usually takes three to six months, depending on your area, your competitors and where your website starts.
Do you work with my trade?
Very likely. We have dedicated pages for plumbers, electricians and builders, and the same approach works for roofers, heating engineers, landscapers, locksmiths, decorators and most local services. The free SEO audit is the quickest way to see what would help your business.
Do I need a new website?
Not always. We work with WordPress, Wix, Squarespace, Webflow, Shopify and custom sites. The free SEO audit shows whether your current site can rank or is holding you back.
Is there a minimum contract?
Not for SEO or Google Ads: they run month to month with 31 days’ notice. Websites have a 12-month first term because we design and build the site at the start; after that they run monthly. The website belongs to SEORAPID while you are on the plan, unless you buy it out at the price in your quote.
Can you guarantee I will be first on Google?
No, and be wary of anyone who does. Google decides rankings. What we promise is clear work every month: the fixes, pages, listings and reviews that make you a stronger choice, and a plain-English report with your rankings, calls and enquiries.