Google Business Profile
Set up, completed and kept active with posts and photos of your jobs.
SEO for plumbers
SEO for plumbers
Most plumbing jobs start with a “near me” search. We help plumbing and heating businesses appear in the Google Maps box and the first results, where those calls go.
What customers search
What people in the UK search for
“Plumber near me” is searched about 18,000 times a month. Almost every one of these searches shows a Google Maps box first, so your Google Business Profile matters as much as your website.
- plumber near me18,000
- emergency plumber7,800
- boiler repair near me6,300
- emergency plumber near me5,000
- bathroom fitters near me4,900
- boiler installation4,800
- blocked drain3,700
Source: Ahrefs, UK monthly searches, 12-month average, November 2026.
Step by step
How to rank as a plumber: 7 steps
You can do much of this yourself. They are the same steps we follow for every plumbing and heating client.
Complete your Google Business Profile
Main category “Plumber”, plus the ones that fit, such as heating contractor. Real hours, your service area and photos of real jobs every month.
Give every service its own page
Emergency plumbing, boiler repair, boiler installation, bathrooms and blocked drains each need a page with prices “from” and call-out times.
Add pages for the towns you cover
Only places you really work in, each with jobs you have done there, so Google and customers see you are local.
Show the trust signals people check
Your Gas Safe registration number on every gas-related page, with a link to check it, plus guarantees and insurance.
Ask for a review after every job
A short text with your Google review link works best. Reply to every review, good or bad, within a day or two.
Use the same details everywhere
List your business on Checkatrade, MyBuilder, Rated People, Yell, Bing Places and Apple Business Connect, with the same name, address and phone.
Make calling easy on a phone
A tap-to-call button at the top of every page, fast pages and a short quote form for jobs that are not urgent.
Emergency work is different. Someone with a burst pipe calls whoever appears first. While your SEO builds, a small Google Ads campaign on “emergency plumber” searches in your area can bring calls the same week.
What we do
What we do for plumbers
Everything below is included in Local SEO, with Google Ads as an option for urgent work.
Service and town pages
Written for the jobs you want more of, in the areas you cover.
Reviews
A simple system so happy customers leave Google reviews, and replies to every one.
Directory listings
Consistent details on the sites your customers and Google check.
Technical fixes
Speed, mobile and structured data, so Google understands your business.
Google Ads for emergencies
Optional: ads for urgent call-outs, with call tracking from day one.
What the same method did for CarAdvance
1 → 84Google keywords in 8 weeks
92keywords ranking by November
26of them in Google’s top 3
8 weeksfrom launch to first results
CarAdvance (caradvance.hu), a car import business we built and optimised. Not a trade business, but the same foundations: a clear page for every service and a fast website. Ahrefs data, mid-September to early November 2026.
Prices
Plans for plumbers
Clear starting prices, agreed before we begin. Your written quote sets out the price, any setup fee and the minimum term.
Website
Starter: a professional site for a small business
From £99 a month, + VAT
- Up to 8 pages
- 1 blog post a month, written for you
- Mobile-friendly, with SEO basics built in
- Hosting, SSL, daily backups and security updates
- Unlimited small changes (fair use)
Local SEO
Win customers in your town and area
From £249 a month, + VAT+ £99 one-off setup
- Google Business Profile optimisation
- Local directory listings (Yell, Bing Places, Apple Maps)
- Website analysis and local keyword research
- Technical SEO essentials
- 4 blog posts a month, written for you
- Live rankings and visitors in your client area
Google Ads
Starter: calls for urgent jobs while SEO builds
From £145 a month, + VATAd budget up to £500 a month
- Campaign build and keyword research
- Ads written and tested for you
- Call and form conversion tracking
- A flat fee, never a percentage of your ad spend
- Monthly report in your client area
Local SEO and Google Ads have no minimum term: month to month with 31 days’ notice. Websites: first 3 months paid upfront, a 12-month first term, then monthly; the site belongs to SEORAPID until you buy it out. Combine two services and save 10% (three: 15%, four or more: 20%). See every plan and price
FAQ
Questions trades ask us
Something else on your mind? Email [email protected] and a specialist will reply, not a bot.
How long does SEO take for a trade business?
Technical fixes and a better Google Business Profile can show within weeks. Steady growth in rankings and calls usually takes three to six months, depending on your area, your competitors and where your website starts.
Should I use Google Ads for emergency call-outs?
Often, yes. Ads can show you at the top of the results as soon as the campaign is live, which suits urgent jobs. In Ahrefs’ UK data, “emergency plumber” clicks cost around $5–6 each, so we keep campaigns tight: your area, your hours and call tracking from day one.
Do I need a new website?
Not always. We work with WordPress, Wix, Squarespace, Webflow, Shopify and custom sites. The free SEO audit shows whether your current site can rank or is holding you back.
Is there a minimum contract?
Not for SEO or Google Ads: they run month to month with 31 days’ notice. Websites have a 12-month first term because we design and build the site at the start; after that they run monthly. The website belongs to SEORAPID while you are on the plan, unless you buy it out at the price in your quote.
Can you guarantee I will be first on Google?
No, and be wary of anyone who does. Google decides rankings. What we promise is clear work every month: the fixes, pages, listings and reviews that make you a stronger choice, and a plain-English report with your rankings, calls and enquiries.